The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.
Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.
Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.
Mission and Vision
To develop the competitiveness of Brazilian companies, promoting the internationalization of their businesses and the attraction of Foreign Direct Investment (FDI).
Brazil in the World: Innovative, Competitive and Sustainable.
Scope of activities
Apex-Brasil uses different strategies to promote the competitiveness of Brazilian companies during their internationalization process. Learn more about the services offered by the Agency to Brazilian companies aiming to enter international markets:
• Market Intelligence
Market studies and analyses are frequently performed, in order to assist companies and partners find the best opportunities abroad.
• Entrepreneurial Training
The Agency offers capacity-building and consulting services that increase competitiveness and promote the exporting culture within the Brazilian business community, enabling companies to face the challenges of the international market.
• Internationalization Strategies
Set of services designed to assist companies and partners in defining strategies for international markets, and advancing in their internationalization process.
• Business and Image Promotion
Initiatives developed to facilitate the access of Brazilian companies to foreign markets, diversifying the destinations of Brazilian exports and improving the perception about Brazilian companies, products and services. The services in this category allow entrepreneurs to keep direct contact with international business partners, who play a relevant role in the active and competitive insertion of Brazilian companies in foreign markets.
• Investment Attraction
Actions developed to promote and facilitate the attraction of foreign direct investment (FDI), with the purpose of improving the image of Brazil as an attractive destination for foreign capital, promoting the country´s development and competitiveness. Additionally, investment attraction initiatives are designed to encourage the transfer of innovative technology to Brazilian companies.
Apex-Brasil´s efforts consist of promoting the expansion of implemented investments, and with regard to potential investors, of ranking Brazil in the short-list of target countries and influencing investment decisions by providing strategic information, full support to site location works (assisting and monitoring the visits of interested companies to Brazilian states that qualify to receive their investments) and aftercare.
MRE - Ministry of External Relations
MAPA - Ministry of Agriculture, Livestock and Food Supply
MDIC - Ministry of Development, Industry and Foreign Trade
MAPA - Ministry of Agriculture, Livestock and Food Supply
PPI - Office of the Executive Secretary of the Investment Partnerships Program
BNDES - Brazilian Development Bank
CNI - National Confederation of Industry
CNA - Brazilian Confederation of Agriculture and Livestock
SEBRAE - Brazilian Service of Support for Micro and Small Enterprises
AEB - Brazilian Foreign Trade Association
CAMEX - Chamber of Foreign Trade - (without vote rights)
PRESIDENT – MÁRIO VILALVA
Mario Vilalva holds a degree in Law from the University of Distrito Federal (Brasília, 1976). That same year, he joined the Brazilian Foreign Service (Itamaraty), after graduating at the Instituto Rio Branco (IRBr). In 1993, he received an academic distinction for the thesis "The Foreign Policy of South Africa: from isolation to coexistence. Reflections on the Relations with Brazil" presented at the Course of Higher Studies (CAE) at IRBr, later published by the Alexandre de Gusmão Foundation (FUNAG).
A career diplomat, he served in several diplomatic posts abroad and in Brazil. Abroad, he served at the Embassies of Brazil in Washington DC, USA (1978-1982); Pretoria, South Africa (1982-1985); Rome, Italy (1985-1987); Lisbon, Portugal (1991-1993); and Boston, USA, as Consul General (1996-1999). Between 2006 and 2010, he was Ambassador of Brazil in Santiago de Chile; between 2010 and 2016, Ambassador of Brazil in Lisbon, Portugal; and between 2016 and 2018, he was Ambassador of Brazil in Berlin, Germany.
Between July 1999 and September 2000, he was Secretary of International Affairs at the Ministry of Planning (SEAIN) and Executive Secretary of the Commission for External Financing of Brazil (COFIEX), where he was responsible for negotiating projects with international funding agencies. Between September 2000 and July 2006, he was Director-general of the Department of Trade Promotion and Investments (DPR) at the Ministry of Foreign Affairs, in charge of the promotion of Brazilian exports and foreign investments in Brazil.
Both abroad and in Brazil, Mario Vilalva specialized in the so-called "economic diplomacy". He has promoted Brazil and its commercial opportunities in all geographic regions of the world, with particular emphasis on Latin America and Europe.
Throughout his career, Mario Vilalva was awarded several Brazilian and foreign decorations. Among the latter, the following stand out: National Merit of France; Légion d'honneur (France); National Merit of Germany; National Merit of Italy; Infante Dom Henrique of Portugal; Civil Merit of Spain; Royal Norwegian Order of Merit; Merit of Poland; National Order of the Cedar of Lebanon; the Order of May of Argentina; Order of Merit of Chile; Order of Bernardo O'Higgins of Chile; Order Sol del Perú; Order of Francisco de Miranda from Venezuela; and the Order of Manuel Amador Guerrero from Panama. In Brazil, he received the Order of Merit for Defence; The Order of Naval Merit; The Order of Aeronautical Merit; The Order of Military Merit; The Peacekeeper's medal; and the Order of Rio Branco.
Mario Vilalva Was born in the city of Rio de Janeiro in 1953. He is married to Vânia Monteiro Vilalva. They have four daughters and four grandsons.
DIRECTOR – LETÍCIA FATICHI CATELANI
Letícia Catelani specializes in international markets and trade negotiation, with more than 12 years’ experience in import and export. With a degree in Foreign Trade, she has an MBA in Business Management from Fundação Getúlio Vargas and postgraduate studies in Economics from Instituto Mises (IMB). Catelani also took several specialization courses on international trade and engineering, in Brazil and abroad. She recently worked on projects aimed at increasing productivity in basic and intermediate industries, trade negotiations and partnerships with foreign companies for technological development.
CORPORATE MANAGEMENT BOARD
DIRECTOR – MÁRCIO CHALEGRE COIMBRA
Márcio Chalegre Coimbra is a lawyer, graduated in Law from the University of Vale do Rio dos Sinos, with a specialization in Commercial Law, and a Master’s degree in Political Action from Universidad Rey Juan Carlos (Spain). He is also an expert in International Law from UFRGS and in International Politics from the Institute of World Politics (USA). He holds an MBA in Economic Law from Fundação Getúlio Vargas (FGV) and has also completed the Program of Instruction for Lawyers at Harvard Law School (USA). Coimbra acted as a political strategist in the Brazilian Senate and also in Spain, France and the United States. In Austria, he was the political manager of the Friedrich August von Hayek Institut (Nobel laureate in Economics). He also has professional experiences in Brazil’s executive branch and the United Nations Organization. Implemented the post-graduation course in Public Management at IBMEC and Institutional and Governmental Relations at Faculdade Presbiteriana Mackenzie, where he is an academic coordinator. A member of the Mont Pèlerin Society, he is the author of five books, among them "Company Recovery - Brazilian and North American Legal Regimes".