Brazil is a multicultural country. Several influences have enriched the Brazilian culture and created an innovative and plural society.
The creative economy sectors in the country are influenced by versatility, diversity, and cultural nuances that shape and inspire the production of our goods and services, adding value to the imaginary, giving the world some of this flexibility, and its innovative way to face challenges.
One of the creative economy sectors served by Apex-Brasil is design, which is focused on simplifying everyday tasks and increasing Brazil's competitiveness. Its professionals have placed Brazil as the eighth country with more winners at the iF Design Award—one of the leading and most traditional in the industry.
The audio-visual sector, specifically in the fields of film and television, also gets important results in terms of visibility, especially considering the large cultural exposure through productions and awards received at worldwide festivals, not to mention the dozens of Brazilian films screened abroad. The Brazilian animation "The Boy and the World" was voted best 2014 movie by the Annecy Festival, a major international event dedicated to animation. That same year, the world’s main film festivals selected 26 Brazilian films to be screened in competitive exhibitions.
Among them, the feature film "The Way He Looks" was one of the winners of the Berlin Film Festival.
The Brazilian audiovisual producers are also recognized for the creativity of their directors and the quality of their advertisement productions. Commercials for brands such as Nike, Coca-Cola, P&G, Unilever, Samsung, and Johnny Walker were created and directed by Brazilian professionals, and shown around the world. Brazil is also among the countries with the highest number of awards at the Cannes Lions International Festival of Creativity, with 116 awards in the 2014 edition alone.
In the music market, the international business is increasingly more common for Brazilian entrepreneurs and artists. With support from Apex-Brasil, services such as arrangements for bands to play at international festivals; music licensing for films, video games and advertising; as well as digital sales are promoted, ensuring the presence of Brazilian bands and musicians on different medias abroad, whether by radio, online, or live.
Brazilian publishing content is promoted in major trade fairs around the world, such as Frankfurt (Germany) and Guadalajara (Mexico). At the Bologna Fair (Italy), dedicated to the children and young adult category, Brazilian books are recognized by the creativity and maturity with which they address important topics for young people. Brazil is also recognized by its beautiful illustrations. In 2014, also at the Bologna Fair, Brazilian artist Roger Mello won the Hans Christian Andersen Award (known as the ‘Nobel Prize of Children's Literature’) in the illustrator category. It was the first time the award went to an illustrator in Latin America.
In the segment of fine arts, Brazilian contemporary artists increasingly gain prestige in the international art scene, with exhibits in major institutions such as MoMA and Guggenheim (both in New York, USA), Tate Modern (London, UK), Reina Sofia (Madrid, Spain), and Centre Georges Pompidou (Paris, France). Exports of artwork has grown 400% in the last five years, and the main importers are the in the United States and the United Kingdom.
The licensing of trademarks also seeks to gain international market share, raising the Brazil brand through recognition and promotion of Brazilian products and services, adding value and generating financial revenue with the sales of royalties.
Learn more about the productive sectors attended by Apex-Brasil.
